Photos and Presentations:
In today's business world the internet, express mail and other communication resources provide quick delivery of graphic illustrations in photographic and video form. Buyers and sellers of second hand machinery are best served by proper presentations of the items offered for sale. Photographs of the actual machinery with the appropiate key images allow the buyer to make the decision to 1) buy, 2) further inspect the machinery, or 3) contact the original manufacturer or rebuilders to discuss possible upgrades to necessary standards for use in their application. "Beauty is in the eyes of the beholder." What one may find appealing another may find unappealing. Accurate presentations and descriptions make the seller and buyer more efficient and effective in communication and in their use of valuable time. Mohr has vast experience to suit the projects correctly.

Magazines and Buyers Guides:
Most trade publications and industrial buyer guides are provided for the advertising of products manufactured new. Readers are therefor more inclined to use these publications for educational purposes and as sources for new machinery. While the classified ads sections generally offer listings of second hand machinery for sale, one might more appropriately use these as supportive ads in a machinery advertising program rather than as a single source. Trade publications frequently offer direct mailing address list and other advertising aids. Most second hand machinery dealers maintain their own list(s) of existing customers and prospective buyers or purchase mailing/business lists such as those offered by trade publications of from companies who sell them by SIC (Standard Industrial Classification) codes. Target your market. Mohr's high quality of contacts is established.

Postcards, Mailers and Brochures:
Buyers of second hand machinery generally make their purchases for 1) quick delivery (compared to a long lead time for a new machine to be manufactured), 2) lower cost (frequently due to a low budget allocated for the purchase), or 3) the project itself does not justify purchasing the machine new. Direct mail is a proven method of advertising that speaks directly to the prospective buyer and in a manner that brings attention to the immediate availability and lower price issues. It may take the form of a standard postcard to a large fold-out presentation. It is important that the message of the mailer is clear and accurate and the graphics reflect the machinery as offered. Mohr develops this material "in-house".

The Internet:
The use of the internet is growing in the second hand machinery market and is becoming a major tool. It is still, however, an unproven advertising media for second hand machinery sales regardless of what is said about one site versus another. Mohr maintains its own web sites that are used for second hand machinery advertising. Some of these sites do and some do not have our Mohr Corporate identification. Mohr uses the Internet daily and continues to grow with it, but we have found that the Internet by itself cannot support second hand machinery trading. It is a valuable resource but definitely not the only one to be considered or used. All Mohr internet advertising and marketing is proprietary to the Mohr organization.

E-mail and Fax Broadcoasts:
With properly directed E-mail and Fax broadcast programs, second hand machinery sales and liquidation projects can be complimented effectively. The database must be receptive to your communication and consist of potential buyers of the machinery you are selling. Such databases may be maintained by used machinery dealers themselves or purchased from commercial resources by SIC code of manufacturers. This is developed and maintained in-house by Mohr.